Thursday, April 30, 2009

Cycling Sauce: Chopper Guard Bicycle Lovelies













-- May Sauce – The WheelsBike girl

I’m a growing fan of Italian marketing best practice. Last month Italian helmet maker Limar turned Chopper Guard heads. This month our readers said a big to si si to Italian wheel maker WheelsBike. Why spend money on a fancy name when pictures say it so much better.

Wednesday, April 29, 2009

This guy



-- Seeing is believing 

Everything is alright when you're on a bike. 

Saturday, April 25, 2009

The Great Meltdown



















-- It will melt lard from arses.
 
I agree with The Chap. Society has become sick with some nameless malady of the soul. We have become the playthings of corporations intent on converting our world into a gargantuan shopping precinct. (Read the full Chap manifesto here. Bloody brilliant).

And this was written before The Great Meltdown and acceptance that we've been living beyond our means, gripped by sad-arsed consumption promoted and now popularly discounted by economic machinery deafened by clacking for a bigger gear.

But the fan is splattering brown stuff and question marks hover above our personal stoutness. 

Do we even possess the ability to function in the harshness of the new reality, our respiratory passages a sneeze away from choking on swine flu phlegm? 

Worse, how will we cope when empty wallets ruin the joy of decisions, like, “Tonight, will it be a cheeky Sav or chardonnay?” Raw choices between offal and budget mince (forget about pork), deprivation and self-correction are fast distancing these once disposable opportunities, soon to be forgotten specks as the The Great Sorting rises up and divides mice from men. 

In contemplating the imminent expose' of society’s cottage cheese thighs, inspiration is found in sturdy individuals who willingly test their mettle in unconventional ways. These are the souls who will shake this country from its malaise and put us back on the right track.

Let me draw your attention to these gentlemen. Surely leaders this country needs right now.

Tuesday, April 14, 2009

Limar Helmets responds!


















-- Auto-responder

Thank you for contacting LIMAR helmets.

We will contact you very shortly.

Ciao

LIMAR - The Helmet Specialist

Buon giorno from New Zealand









-- A letter to April Cycling Sauce winner Limar Helmets

Hello there from New Zealand

I am writing to tell you about your growing international reputation. I contribute to a cycling blog called Chopper Guard and each month our readers nominate their favourite example of bicycle advertising. 

Our special interest is wheel-women (bicycle lovelies, as we call them) and we celebrate the winning nominations in a monthly posting called Cycling Sauce. I am pleased to tell you that your handiwork was chosen for April Cycling Sauce.

What is this lovely girl’s name? Are you still in contact with her? Where is she now? Were you at the photo-shoot? Did it drive new sales? Will you put all the photos on flickr?

Also, we are about to open a gentlemen’s bicycle club. One wall has been allocated to Chopper Guard bicycle lovelies. So we were hoping you could send us a poster, or magazine cover, of your rather marvellous advertising girls.

Please let me know and I'll send you our postage details.

In the meantime, keep up the great work.

Thanks and regards,

Lester

Tuesday, April 7, 2009

Cycling Sauce: Chopper Guard Bicycle Lovelies



















-- April Sauce – The Limar Helmets girl

Hat head never looked so good. Italian manufacturer Limar – bringing elegance and subtle sexiness to the dull and boring world of helmet making.