WheelsBike responds!

-- An email reply from Max Alberti, Wheelsbike

Dear Lester

Name of Testimonial is Melita Toniolo, famous due to an italian reality show.

You can search by yourself in google typewriting her name to get any kind of information.

Thanks for your contact and hop [sic] you will get eberything [sic] you are searching.

Bye, Max

Buon giorno from New Zealand

-- A letter to May Cycling Sauce winner WheelsBike

Dear WheelsBike

I am writing to tell you about your growing international reputation.

I am a member of a local Auckland New Zealand cycling club and each month we celebrate our favourite bicycle advertising. 

Our special interest is wheel-women (bicycle lovelies, as we call them) and I am pleased to tell you that your handiwork - the bella donna on your website - is the May winner. 

What is this lovely girl’s name? Are you still in contact with her? Where is she now? Were you at the photo-shoot? Did it drive new sales? Will you put all the photos on flickr? 

Also, we were hoping you could send us a poster, or cardboard cut-out, of your rather marvellous advertising girl. 

Please let me know and I'll send you our postage details. 

In the meantime, keep up the great work. 

Ci vidiamo.

Lester

Cycling Sauce: Chopper Guard Bicycle Lovelies

-- May Sauce – The WheelsBike girl

I’m a growing fan of Italian marketing best practice. Last month Italian helmet maker Limar turned Chopper Guard heads. This month our readers said a big to si si to Italian wheel maker WheelsBike. Why spend money on a fancy name when pictures say it so much better.