Cycling Sauce: Chopper Guard Bicycle Lovelies

-- July Sauce – The Kreitler Rollers Girl

Kreitler founder Al Kreitler was rarely seen without his Yorkie, named Killer, stuffed down the front of his shirt. Naturally, for a bloke who spent 40 years mostly alone in his workshop, Yorkie was the obvious choice to spearhead Al’s marketing strategy. Since Al’s passing in 2001, Kreitler marketing has turned over a new leaf and settled on an entirely different creature to promote the benefits of rollers. Woof!