Another magic moment in sport

-- Somewhere near Auckland’s waterfront

Earlier today, Chopper Guard attended a top-secret waterfront photo shoot for the launch of a new fixie range.

Here I was expecting a despairing encounter with anxious creatives herding tattooed rabble more interested in bike bingo.

But, no. Hell no.

Finally, a manufacturer who gets it.

The secret to increasing bicycle sales is getting more chicks on bikes.

Chicks want to look hot (like this one) when they ride.

They won’t if they don’t.

And when hot chicks ride past pavement lubbers they'll want to ride bikes, too.

Simple.

Tell me the name of the manufacturer and be in to win Chopper Guard’s Cycle Sauce 2010 calendar.